Motion Graphics

This project was created as a social post for Shiner, highlighting the new Lemonade Shandy. Originally intended to be a shoot, it shifted to a design and animation assignment due to a scheduling conflict with the content team.

I took this as a challenge to flex my illustration skills and learn character rigging.

I got to work!

Dispite the unexpected troubles and tight deadline, I was happy and proud of where it ended up, we sent it to the clients hoping for a quick approval.

The clients nixed the concept, brought up a good point of the style and the lemonade stand leans too childish.

I cried.

Lessons Learned:

This was a good reminder to always share the project plan and WIP with the client, especially when things are moving fast.
I jumped on this project without fully understand the scale, and underestimated the amount of work that goes into planning.
This might not have been the best time for me to learn character rigging. Even though I’m good at picking up a new skill fairly quickly, with the tight deadline I couldn’t give myself enough time to mess around.