As a creative agency based in Austin, it only made sense to tap into the energy of SXSW. Building on the success of last year’s event, Bakery returned in 2025 with a bigger and bolder presence, literally. This year’s experience featured not only crowd-favorite wrestling entertainment, but also a morning conversation panel that brought together key voices from the industry to share insights and spark meaningful discussion. The goal: to elevate our presence, foster connection, and deliver an experience people won’t forget.