The initial iterations of Rode0 drew heavy inspiration from ranch wear and traditional Western clothing, hoping to emphasize strong sense of Texas spirit. However, we realized that this highly embellished approach conflicted with the nature of the liquid itself. Non-alcoholic beer, often perceived as a lighter alternative, could lead to misaligned consumer expectations.

We shifted toward a more refined and simplified design direction. By incorporating subtle yet elevated rodeo-inspired elements, we maintained a sense of fun and character while ensuring the visual identity felt more aligned with the product experience.